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4 Factors Driving a $27 Billion Business Analytics Market

It’s no surprise that organizations are adopting modern analytics tools to solve business problems. An increasing number of companies report they are moving from their traditional business intelligence techniques toward more-advanced data insight products to tackle the massive surge in structured and unstructured data.

But four specific factors are driving this transformation faster than the rest, toward a business analytics market with a market size of $26.88 billion by 2021, up from its $17.09 billion presence in 2016, per a new report released this month by industry researchers at MarketsandMarkets.com.

Source: blogs.oracle.com
Author: Michael Singer

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