1. What Is the Purpose of Business Intelligence in a Business? The main purpose of Business Intelligence in a business is to help corporate executives, business managers and other operational workers make better and more informed business decisions
Companies also use BI to cut costs, identify new business opportunities, and spot inefficient business processes ripe for re-engineering. 2. What Is Business Intelligence (BI)? Business Intelligence (BI) refers to the tools, technologies, applications and practices used to collect, integrate, analyze, and present an organization’s raw data in order to create insightful and actionable business information.