Building the business case for advanced analytics

While South Africa lags behind more developed nations in its use of advanced analytics, an increasing number of businesses are considering such implementations, says Craig Stephens, principle business solutions manager for information management and analytics at SAS Africa.

In the past decade, there’s been a lot of talk, hype and promise around the subject of self-service business intelligence (BI) and the analytics that are bundled with this. However, despite all the discourse around this subject, there remains a broad misconception within business of what these BI tools and analytics are actually capable of delivering.

Author: Rodney Weidemann


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