The Other Side of Data Visualization

Data visualization is at the heart of business analytics. It is the means by which we turn large amounts of complex data into understandable, insightful, and often compelling business communications.

Analytics effectiveness and impact depends on visualization skills of two kinds: the ability to create visuals and ability to understand visuals. The real value of visualization does not come from creating visuals, but from understanding what they can tell you.

Author: Dave Wells


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