Executives love dashboards, and why wouldn’t they? Single-screen “snapshots” of operational processes, marketing metrics, and key performance indicators (KPIs) can be visually elegant and intuitive.
They show just-in-time views of what’s working and what isn’t — no need to wait for weekly or monthly reports from a centralized data center. A quick scan of a dashboard gives frontline managers transparency and, ideally, the opportunity to make rapid adjustments.
Author: Joel Shapiro