Data Driven: 5 Ways Automakers Use Big Data to Improve Their Products

There’s no doubt that making cars is an art. Automotive design, which still involves much sketching, sculpting and esthetic appeal is an important factor in the success of the car industry. But today’s automakers also know that it’s a science. And the effective use of big data is becoming an increasingly important aspect of their business.

In fact, consulting firm McKinsey says automotive data could have a global value of $450 to $750 billion by the year 2030. With billions of dollars at stake, in an incredibly competitive industry, these companies are looking for any edge they can find. And often, the best place to find one is in the billions of data points that the auto companies are collecting right now on a regular basis.

Author: Charles Krome


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