Absolutely nobody disputes the potential value of big data. It provides an economic way to ask new analytics questions that we were never able to ask before.
And that is possible because we are able to combine new, large, and widely disparate data sets in ways that were never economically possible before. The challenge people are now facing is that it getting harder and harder to show business value. Getting to Business Value, There is an amazing amount of innovation going on around big data technology. Practically every day some new technology or farm animal is announced.
Author: Roger Nolan