Big data has proven to be a valuable business asset, but using it to gain competitive advantage requires the right combination of strategy, technology and execution. Many companies, in their excitement to use big data to solve problems in new ways, hastily search for the latest technologies promising to propel their insights to the next level.
Once these technology components have been integrated, project leaders often realize that the organization’s expectations and outputs are misaligned. Alongside these disappointments, however, are a handful of success stories in which companies have managed to hit on the right approach to controlled data disruption.
Author: Mahmood Majeed, Vickye Jain, Sandeep Varma