Articles

Think Tank: When Big Data Isn’t Enough

Traci Inglis is general manager and chief marketing officer of TechStyle Fashion Group’s Fast Fashion division.

The topic of big data is all the rage for marketers these days — and rightly so. Big data, when used correctly, helps those in nearly every profession — developers, doctors, and, yes, marketers — do their jobs better. We’re all working to optimize big data and use it in cool, innovative ways to drive the business.

Source: wwd.com
Author: Traci Inglis

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