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Telling stories, closing deals with data visualization

One of the most important elements of an analytics project is the final output. A spreadsheet with thousands of rows is difficult to decipher; a long-form report may take hours to read and digest.

That’s why, concurrent with the rise in powerful analytics engines, we’ve seen a rise in versatile and easy to use visualization tools. Experts say that visualization makes dry data relatable and understandable to non-technical audiences, promoting collaboration between internal teams and with customers. The best visualizations tell a compelling story and help drive sales engagements and other projects forward.

Source: zdnet.com
Author: Michael Steinhart

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