Big Data: Forget Volume and Variety, Focus On Velocity

When you think of Big Data, you may imagine the billions of rows and petabytes of data many companies are struggling to manage and process on a regular basis. You may also think about the challenges of handling diverse unstructured data such as audio, video, image and text-based files coming from an ever-increasing number of sources.

In terms of the three V’s of Big Data, the volume and variety aspects of Big Data receive the lion’s share of attention. However, you should consider taking a closer look at the velocity dimension of Big Data—it may have a bigger impact on your business than you think.

Author: Brent Dykes


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