Business intelligence crucial in unlocking valuable data and insights

In an age where information overload is commonplace, it is crucial that organisations implement business intelligence effectively to utilise valuable data and insights

Business intelligence should not be defined as technology alone — it should also be defined by the way a company works.Data is growing at an exponential rate year on year, so large organisations and SMEs across a range of sectors such as marketing, manufacturing and consumer products must implement business intelligence (BI) functions to effectively use data to make better decisions and reach strategic objectives.

Author: Nick Ismail


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