Articles

Big Data’S Potential For Disruptive Innovation

An innovation that creates a new value network and market, and disrupts an existing market and value network by displacing the leading, highly established alliances, products and firms is known as Disruptive Innovation.

Clayton M. Christensen and his coworkers defined and analyzed this phenomenon in the year 1995. But, every revolutionary innovation is not disruptive. When a revolution creates a disorder in the current marketplace, then only it is considered as disruptive.

Source: dataconomy.com
Author: Ravindra Savaram

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