Articles

The Evolving World of Sentiment Analytics

A wealth of unstructured opinion data exists online – data that was, until now, unusable. Such data, moreover, is growing all the time. We add to it daily when we talk about our likes and dislikes on social media and elsewhere on the web.

We do so in an honest and unsolicited manner, expressing our true feelings towards a brand, a politician, or a global event. The challenge of analysing these data points on a massive scale has created a new science – that of opinion mining. Opinion mining: The basics. In the broadest terms, opinion mining is the science of using text analysis to understand the drivers behind public sentiment.

Source: business2community.com
Author: Jean Pierre Kloppers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s