The Evolving World of Sentiment Analytics

A wealth of unstructured opinion data exists online – data that was, until now, unusable. Such data, moreover, is growing all the time. We add to it daily when we talk about our likes and dislikes on social media and elsewhere on the web.

We do so in an honest and unsolicited manner, expressing our true feelings towards a brand, a politician, or a global event. The challenge of analysing these data points on a massive scale has created a new science – that of opinion mining. Opinion mining: The basics. In the broadest terms, opinion mining is the science of using text analysis to understand the drivers behind public sentiment.

Author: Jean Pierre Kloppers

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