A few years ago, Big Data was a headline-grabbing phrase that could pull in almost any technologist. But now, Big Data is less of an anomaly and simply the way business gets done.
That’s because, when done well, Big Data works and offers businesses concrete return on investment. Using Big Data in sales, marketing, supply chain, manufacturing and R&D can net businesses 20% to 30% gains, according to a recent Boston Consulting Group (BCG) report.
Author: Justine Brown