Do you know what could be the key differentiator between a market leader and a has-been leader? It is “data management” and any organization that cannot handle the influx of data and put it into good use is likely to give way to wiser companies that know how to make their data work.
They are constantly on the quest for finding new strategies to make innovative use of Big Data. In fact, the power of Big data and mobility can truly elevate businesses to new levels. Hence, Big Data is the term given to huge amounts of data. As the data comes in from a variety of sources, it could be too diverse and too massive for conventional technologies to handle.