Data Science for Marketers

Statistical methods and data-driven algorithms are gaining notice and being used as marketing tools. Here are the seven most common techniques and applications.

Intuition and creativity are marketing pillars, but in the last decade, data and predictive techniques have started to be regarded as a new philosophy, as opposed to simple tools. Hunches, surveys and focus groups are not getting enough clients in the marketing funnel to have satisfactory results.

Author: Jasmine Morgan


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