In the information economy, data is the lifeblood of an organization. It flows through every business process—it shapes customer interactions, guides product design and development, and facilitates strategic plans and decisions.
Without data, an organization today cannot function for long, and it can’t adapt quickly to changes in market forces. Modern executives view data as a critical asset that must be managed, nurtured, enriched and delivered in a timely manner to all employees, customers, suppliers, partners, applications, and systems that need it.
Author: Wayne W. Eckerson