How business intelligence can transform the insurance industry

The business world is rapidly discovering the power and potential of big data. Today’s organisations have unprecedented access to information on business performance and consumer behaviour that can help them refine their products and services in near limitless ways.

Big data is typically categorised as structured (sales and website performance data) or unstructured (customer feedback data). Either way, data is often stored in departmental silos across an organisation. As businesses embark on their own digital transformation journeys, decisions on technological investments (including analytics) must be based on what will provide the greatest benefits to both employees and customers.

Author: Hugh Owen


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s