The business world is rapidly discovering the power and potential of big data. Today’s organisations have unprecedented access to information on business performance and consumer behaviour that can help them refine their products and services in near limitless ways.
Big data is typically categorised as structured (sales and website performance data) or unstructured (customer feedback data). Either way, data is often stored in departmental silos across an organisation. As businesses embark on their own digital transformation journeys, decisions on technological investments (including analytics) must be based on what will provide the greatest benefits to both employees and customers.
Author: Hugh Owen