Great customer experiences lead to conversions. You create great UX by ensuring that the customer journey is as frictionless and intuitive as possible. You can’t accomplish that unless you are able to predict customer behavior from the first point of contact to the point of conversion. Brands who are successful at this often rely on insights they gain from big data.
Mined Data Can be Combined With Direct Customer Feedback For Great Insights
Big data doesn’t need to stand alone, nor should it. These large repositories of information can be combined with more intimate and real time information to gain insights on customers’ thoughts, opinions, and motivations. Here’s an example.