BI, contrary to what common experience might suggest, includes the word intelligence. Decisions emerging from BI implementations often smell more of organizational politics than intelligent thought.
BI tools focus more on visualization and calculation than logical discourse. In fact, the level of intelligence discernable in today’s BI could be compared to that found in, well, choose your own least-favorite business, political or religious fanatic. These observations were among the reasons I titled my last book “Business unIntelligence”.
Author: Barry Devlin