The global analytics market will be worth $18.3 billion by the end of the year according to a recent Gartner. Despite this, many organizations are still failing to see return on investment following significant analytics infrastructure spending.
It is a problem I often come across. The explosion in the number of tools and platforms may have switched many organizations on to the idea of creating an analytical culture, but not many have achieved the maturity – in terms of skills, tools and data itself – to fully reap the benefits.
Author: Bernard Marr