Business intelligence (BI), analytics, and data visualization software is becoming a key component of any organization looking to take more data-driven actions. The acquisition of a BI tool that allows for full control, visual exploration, preparation and transformation of data so that organizations can deliver it in the most actionable way is highly coveted.
But companies aren’t just clamoring for a BI solution for internal purposes; they’re looking to differentiate their own applications with beautiful analytics to better serve their external customers. Whether it’s to enhance their client’s web portals with better reporting, integrate dashboards into their on-premises and SaaS offerings, or build an entirely new data application from scratch, they are asking for a BI and analytics solution to be embedded within their business applications.
Author: Jordan Zenko