Improving Your Marketing Tech Stack with Business Intelligence

Depending on the company, the scope of the Marketing Operations role can be quite vast. Responsibilities often include campaign analysis and reporting, database administration, performance measurement, strategic planning, technology evaluations, and the list goes on.

By its sheer function, a Marketing team stretches across different disciplines, databases and metrics. Meaning, a content marketer tracks different metrics and has a different goal than a marketer who handles SEO. Depending on the specific roles within your team, measuring performance and analyzing campaigns sounds like it would be complex.

Author: Tina Nguyen


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