6 Questions Every Brand Manager Should Ask to Maximize the Value of Big Data

First, you have to ask the right questions. For brand managers to maximize the value of big data, they first must know what questions to ask.

Without real, valid intelligence, creating a strategy for a brand is just guesswork. Data science is a potential source of intelligence, a scientifically sound basis on which to build a strategy. But the answers you receive are only as good as the questions you ask. So how do you know which questions are the right questions?

Author: Sam Johnson


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