Graphing Intent: Inside a Consumer Tracking Database

When the CTO for marketing analytics firm Qualia set out to build a new system consumer behavior tracking system, he knew the database selection would be critical. Little did he know that Qualia would end up pushing the limits of the graph database chosen to power the new system.

Qualia is a New York City ad-tech firm that works with advertising agencies and major brands to help identify “intent signals” captured across people’s smart phones, tablets, and PCs. The company collects data on more than 90% of American households, and uses that data to essentially give clients a heads-up when a consumers is likely to be is receptive to a pitch.

Author: Alex Woodie


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