Tableau Needs To Move Beyond Data Visualization

Summary Tableau’s single-minded focus on data visualization has helped build a very successful business. The business intelligence market is changing rapidly, and Tableau may have to reinvent itself.

Increased competition in the business intelligence market may lead to further pricing pressure. Tableau (NYSE:DATA) has grown at a fast pace over the years. It is one of those very few startups where everything, from technology to sales, marketing and management, just came together to create a very successful company.

Author: Prasanna Rajagopal


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