There’s an increasing amount of information available on shoppers and their buying habits. From product research to purchases to pick up, shoppers are interacting with your products online and in your store while using more technology to make informed decisions.
And as retail competition continues to heat up, innovative retailers are looking for ways to tap into big data and analytics to get a leg up and connect with their consumers in ways they never have before. Sixty-two percent of retailers report that the use of data and analytics is giving their businesses a competitive advantage.
Author: Jessica Bianchi