Despite an onslaught of bankruptcies, store closures and layoffs, there’s one retail job that’s still in hot demand: data scientists. The battle against e-commerce is putting new pressure on brick-and-mortar retailers to fix up stores and deliver a more pleasant experience for shoppers.
And that means studying data — lots and lots of data. Department-store chains and other businesses have tons of information that they could use to refine their customer service and get more revenue from shoppers; they just need someone to help them go through it.
Author: Taylor Cromwell