There’s been a bit of a resurgent buzz in the tech industry around Zeta Global due to a recent infusion of new capital. The big data and analytics company founded by Martech veteran and serial entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola uses the power of people-based marketing to leverage analytics and machine learning to create omni-channel conversations between brands and their customers.
Recently the company raised $140 million in funding. And now that the glow has worn off a bit, it’s helpful to learn not only what some of the company’s next steps are, but also how this important sector of big data can be more effectively used by any business seeking to harness the power of data to drive sales and marketing. Here we go:
Author: Lauren deLisa Coleman