For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the cold.
While there’s a massive benefit in mastering Excel for SEO, you may want to complement your current career with something a bit more challenging like data science. Let’s dive into the basics of understanding how data science works for a search marketer’s workflow and how using R can help you on your career development path.
Author: Beau Pedraza