If you’re a little company with few resources, you may be wondering whether big data is something you need to worry about. The answer is: your competitors are using it. If you aren’t, you’re falling behind.
Big data is very important and I’m going to show you how it’s used on an everyday basis. A few years ago, Under Armour acquired a company called MapMyFitness which is an app and a website. If you’re a runner or a cyclist, you put the app on your smartphone, turn it on when you start a workout like a run or a ride and turn it off when you’re done, that’s all you have to do. When your workout is over, the app tells you where you’ve gone by putting a map of it on your mobile device or computer, it tells you how many calories you burned, which hills you climbed and how steep they were, how you rank compared to other runners or bikers, lets you connect to them if you want, find new routes, and many other things.
Author: Richard Kestenbaum