Inside consumer tech companies’ push for enterprise business analytics

As businesses look to decrease the overhead of managing complex big data and machine learning tools, software vendors who specialize in this kind of infrastructure are seizing on the opportunity.

A recent report on SearchBusinessAnalytics charted Google’s push into enterprise business analytics. In this edition of the Talking Data podcast, we look at some of the underlying trends drawing traditionally consumer-focused companies like Google and Amazon into the realm of enterprise analytics.

Author: Ed Burns

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