Can An eBay Executive, Big Data, And Exclusive Brands Save Macy’s?

Can en eBay executive help pull Macy’s business out of the doldrums? Next month, Hal Lawton, senior vice president of the online marketplace, will join the department store as president amid a business restructuring aimed at “balancing the art and science of retail” with big data, according to a press statement.

The restructuring will result in 100 job cuts at the 800-unit chain, which has been battling ongoing sales declines. In the era of online shopping when consumers can buy around the clock from their digital devices, retailers are feverishly focusing on boosting business by gaining deeper, actionable insight into key metrics like inventory levels and consumer buying patterns via data analytics.

Author: Barbara Thau

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