Articles

Companies Love Big Data but Lack the Strategy to Use It Effectively

Big data is a critical competitive advantage for companies that know how to use it. Harvard Business School faculty share insights that they teach to executives.

Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy. Data has always been important in business, of course. But with the arrival of digital data—its volume, depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage.

Source: hbswk.hbs.edu
Author: Dina Gerdeman

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s