Companies Love Big Data but Lack the Strategy to Use It Effectively

Big data is a critical competitive advantage for companies that know how to use it. Harvard Business School faculty share insights that they teach to executives.

Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy. Data has always been important in business, of course. But with the arrival of digital data—its volume, depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage.

Author: Dina Gerdeman

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