Data is power in the digital economy. Multi-national corporations have made farming data from monitoring everything we do – what we buy, who we talk to, where we take vacation – a core business strategy.
The pace and scale of this data farming has undoubtedly accelerated exponentially in recent years thanks to the internet, social media and the gestation of the “always online” society. But it was going on long before Facebook and Google were on the scene.
Author: Bernard Marr