Some Hollywood studios blamed Rotten Tomatoes for sinking their terrible movies this summer. Critically panned titles like King Arthur: Legend of the Sword and Baywatch tanked at the US box office early in the season and set the pace for flops that followed, like The Mummy and The Dark Tower.
Meanwhile, movies that critics loved like Wonder Woman, Spider-Man: Homecoming, and Dunkirk soared at cinemas. It gave the impression that Rotten Tomatoes, a movie-review aggregation site that takes a thumbs-up/thumbs-down approach to criticism—could make or break a Hollywood movie. It prompted some filmmakers to lash out at the review site and studios to consider holding off on reviews until closer to a film’s release date to stave off the effects of rotten scores, like Sony did with The Emoji Movie.
Author: Ashley Rodriguez