Former President Barack Obama famously relied on it to win two terms. Misinterpreting it purportedly was a factor in Hillary Clinton’s failed 2016 presidential run, and it’s said to have been President Donald Trump’s a secret weapon in his improbable win of the White House.
Everyone agrees that big data – information and patterns produced when state-of-the-art computer programs analyze sophisticated voter demographics – has revolutionized politics. Data is central to many aspects of a campaign and while it aids in finding the right voters to deliver the right message for a candidate, some are concerned about data’s ability to flip the political equation through gerrymandering.
Author: Joseph P. Williams