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5 ways business analytics can grow your business

Expanding a business is a big challenge. It takes dedication, uncanny foresight and savvy. If you built that business from the ground up, the stakes are even higher. Nevertheless, success is found at the intersection of great business sense and hard work.

Successful business owners know the needs of their ideal customers. They know where they are located. And, they know how to get the word out there. This includes collecting and properly using the data that drives, informs and incites new action. This is where business analytics that offers self-service data discovery with data governance and a touch of predictive and planning comes in.

Source: ibm.com
Author: Forsyth Alexander

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