Analytics Spending Up, Trust in Data Down

Spending on data and analytics continues to surge despite growing uneasiness about the sources of unstructured big data that lacks traditional controls, a new survey warns.

KPMG found that a large majority (86 percent) of the 400 CEOs it interviewed have increased investments in data analytics over the last year. Of those, more than one-third characterized their data investments as “significant.” That, the business consultant notes, reflects changing attitudes about big data technology, which is increasingly viewed as an opportunity rather than a threat.

Author: George Leopold


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