Using big data for small business can help the company in question rapidly become larger and more successful. Information is everything in the digital world of today. It’s obvious from the fact that US economy alone loses $3.1 trillion a year because of poor data management.
It’s also estimated that an average business loses up to 35% of revenue because of bad data. These numbers show that big data has tremendous potential for businesses. It’s especially so for small-to-medium businesses that must get every possible inch of competitive advantage to attract customers. Luckily, small business executives understand this, and they are 10% more likely to consider data the source of this advantage.
Author: Melissa Burns