Big data algorithms are at the heart of some travel snafus of late. Increasingly, data teams are looking deeper into how they work and the data on which they feed.
Spinal Tap had it right. As bassist Derek Albion Smalls and guitarist David St. Hubbins concluded in that send-up of the rockumentary, “There’s a thin line between clever and stupid.” We find that is true in data analytics more often these days. Yes, the difference between a clever algorithm and a stupid one can be very thin.
Author: Jack Vaughan