Big data, Einstein and the definition of madness

Firms are having trouble doing ‘more with less’, regarding data analysis. Challenges concern dealing with legacy infrastructure and the effects of low data quality

Einstein once said ‘Insanity is defined as doing something over and over again and expecting different results’. Now, while there’s some debate about whether Einstein did or did not give us this well worn aphorism, there’s little doubt that whoever did come up with it was NOT talking about big data!

Author: Nick Ismail


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