Defining big data is actually more of a challenge than you might think. The glib definition talks of masses of unstructured data, but the reality is that it’s a merging of many data sources, both structured and structured, to create a pool of stored data that can be analyzed for useful information.
We might ask, “How big is big data?” The answer from storage marketers is usually “Big, really big!” or “Petabytes!”, but again, there are many dimensions to sizing what will be stored. Much big data becomes junk within minutes of being analyzed, while some needs to stay around. This makes data lifecycle management crucial. Add to that globalization, which brings foreign customers to even small US retailers.
Author: Jim O’Reilly