Shopping used to be stimulating. Although its end was sales, its means was a mix of status and spectacle. It was social commerce in which partakers transacted not just cash, but also cachet.
Nowhere was this more evident than in the earliest department stores, whose architects designed them to be destinations. In London, for instance, Harrods boasts the motto “Omnia, Omnibus, Ubique”—Latin for “All Things for All People, Everywhere.”
Author: Matt Alderton