Articles

Here’s why behavioral analytics is the next generation of business intelligence

Behavioral analytics is unlocking a new frontier of data that can be presented to decision-makers within a more actionable context.

Businesses collect intelligence – immense quantities of it. This statistical information has the potential to help companies gain a market edge, streamline operations and improve profitability. The challenge exists in finding ways to collect a diverse set of data, and then compile it into a format that is actionable.

Source: cio.com
Author: Dan Steiner

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