What is Big Data and Why Does It Matter?

The term ‘Big Data’ is used to describe the huge amounts of data that inundate businesses on a day-to-day basis, whether this data is structured or otherwise. Data volume, however, is not as important as what companies actually do with it.

For instance, big data can be pored over and analyzed to glean the kinds of insights that can lead to more informed decision-making. Used correctly, in fact, Big Data can be used to track things like spread of disease much faster than more ‘traditional’ methods.

Author: Marvin Magusara


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