If you want to buy clothing from an online retailer, would you ask a friend to point you directly to the items you should buy or would you consult the website to see what options were available?
Most of us would choose the latter in order to get the best combination of selection and price. We might rely on friends to point in the right direction, but not to make the selections for us. The same dynamic applies to data, especially as the age of self-service analytics approaches. Gartner predicts that self-service platforms will comprise 80% of all enterprise reporting by 2020.
Author: Todd Goldman