Predictive analytics is a necessity for data-driven business decisions. Too bad so many executives don’t have a clue about how to get started.
The fundamentals of predictive analytics are not rocket science; they’re accessible to any adult with an education and a little patience. Yet misconceptions abound. Some believe you need massive quantities of data to get started with predictive analytics, or that only those with very specialized education can do it.
Author: Meta S. Brown