Businesses spend millions of dollars to collect, mine, prep and analyze data to gain an edge in the marketplace. Yet, they have a hard time determining big data’s actual value.
In psychology, the term gestalt describes the search for meaningful perceptions in a chaotic world — finding the one reality that explains the whole. The same principle applies for data managers trawling to find meaning in overflowing lakes of undefined, unstructured data.
Author: Ron Karjian