Articles

From all the data chaos emerges big data value

Businesses spend millions of dollars to collect, mine, prep and analyze data to gain an edge in the marketplace. Yet, they have a hard time determining big data’s actual value.

In psychology, the term gestalt describes the search for meaningful perceptions in a chaotic world — finding the one reality that explains the whole. The same principle applies for data managers trawling to find meaning in overflowing lakes of undefined, unstructured data.

Source: searchdatamanagement.techtarget.com
Author: Ron Karjian

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